Food Allergies Made Simple
What is Allergy Key
Over the years there has been a dramatic surge in allergies and intolerances to certain foods. The UK government have recognised this and made it compulsory to highlight the main 14 allergens on all food packaging that is sold in the UK.
Many countries worldwide have taken a similar stance to such changes in food packaging.
At AllergyKey, we are striving to help customers recognise allergy presence in foods by encouraging food suppliers worldwide to use our recognisable symbols, highlighting clearly whether one of the 14 allergens is present.
At AllergyKey, we understand the difficulty that packaging professionals face when designing an eye catching design to sell a product.
With the help of symbolism on packaging, we can start a trend that can be adopted in other countries, making it universally recognised.
where you can find out what the symbols mean
Consumers will have the opportunity to study each symbol and what they represent. This will help make memorable links between the known allergens and those relevant to their needs. Means of doing this will be:
- Seeing a visual key that is strategically placed around shops and supermarkets.
- Visiting the website www.allergykey.co.uk
- Downloading the App. TBC
- Printing off their own credit card size allergy key to leave in their wallet/purse.
- Order a credit card fob to leave in their wallet/purse. TBC
Where Can Allergy Key be used?
These symbols are free to download and use. Not only can they be used on food packaging, they can also be used on restaurant menus, delicatessen counters and food stalls. They can even be copied onto a chalk board special menu in a pub. We’re happy for them to be used as much a possible to help people make informed decisions surrounding meal choices. Follow the link to our resources page to download the icons.